3 Ways Small Local Businesses are Boosting Sales in the New Year
3 Ways Small Local Businesses are Boosting Sales in the New Year
Local businesses are setting goals for next year. Businesses make resolutions to serve more profits, reduce costs, and better serve their clients and customers. Increasing sales in the coming year is almost always the goal.
Local businesses are finding cumbersome ways to meet the needs of their clients and customers with better services and offerings.
1. Brand Building
Building a brand is an integral part of today's business. The owner of my local pizza shop always comes to my desk to thank me for supporting the local table, and the owner will also provide free drinks for special occasions.
The owner is building his brand, and it goes beyond a custom packaging box and logos.
There are several steps in brand building that need to be met.
Store front or office branding
Websites
Social Media Accounts
Print
Indications
Packaging
And don't think the packaging doesn't matter: it does. Packaging Pro, a company that provides packaging solutions, works with the world's largest brands: IKEA, LG, Nike, Lenovo and others.
If big brands are focusing on branding even when they are globally renowned, smaller brands need to do the same.
Permanent communication is essential. There are so many good places to start learning about brand building: fresh sparks, entrepreneurship and hub spots are all great places to start.
2. Online Marketing
Even local pizza joints and teeth need to get into online marketing. Businesses can no longer ignore the impact of online marketing. And there are many ways businesses are starting this year with online marketing:
social media. Being a social is a good thing. Claiming your business page on Facebook is a start, but you also need to post photos on Twitter, retweet, Instagram (using the right hashtag to drive traffic) and contact users on Facebook. Is.
Content. The rise of content marketing has necessitated the creation of a website and blog. Content marketing overview is content creation and content marketing through social media, outreach and PPC (among many others).
Paid advertising gets the business faster in front of the right audience. Facebook advertising is a good start, but there are other options, such as buying ad space on Google AdWords and local sites.
Online marketing is key to promoting any local business.
3. Delegate Tasks
Small business owners do a lot of work. Statistics show that 30% of employers work 50 - 59 hours a week. Some owners work more, some work less. Business owners often play a number of roles that prevent their business from growing.
Performing responsibilities is an integral part of the business.
Hiring employees is a great start, but when that is not possible, virtual assistants or other business owners can help. Small business owners are wasting their time working on minor tasks or tasks that are not their specialty, including:
Accounting
Marketing
Social Media Marketing
Customer service
Online Help
Bookkeeping
Data entry
E-mail
Local businesses are offloading many of these tasks to help free up the owner's time to work on more important aspects of their business.
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